• HOW DO THEY MAKE DECISIONS?

  • WHERE IS THE PERSUASIVE LEVERAGE?

  • WHAT WOULD CHANGE THEIR MINDS?

To some, we are language specialists.

To others, we are experts in revealing the
decision strategy
of a key target.

The truth is, we are both… and more.


problem solvers

We have been described as a boutique consulting firm specializing in custom primary qualitative research. How do you encapsulate a firm, though, that is so committed to building relationships that more than half of our staff has been here longer than 10 years? How do you describe a company that takes every client’s reputation as seriously as its own?

We study behavior, motivations, and attitudes because we KNOW they shape the decision-making process. We scrutinize questions as much as answers. We look for disconnects, and we help build bridges. We listen to the story of each and every respondent, and we provide real, meaningful insight that informs how you do business today and ensures your continued success tomorrow.



QUICK HISTORY:

 

More than 40 years ago our Chairman Dr. Joseph Yeager set out to do what the giants of psychology and linguistics had failed to accomplish — uncover, decipher, and map the hidden grammar of decision-making. As a senior executive performance coach and behavioral scientist, he learned that no matter the choice being made, certain elements are inherent in all decisions. His revolutionary questioning model became the cornerstone of Sommer Consulting’s offerings. In the 40 years since, Dr. Yeager’s model has served as the foundation for countless pivotal studies in diverse industries including aeroscience, biotech, educational testing, finance, healthcare, luxury goods, and pharmaceuticals.


Today, Sommer Consulting continues its four-decade trend of providing our clients
with unsurpassed insight, and delivering to them the means to move minds.

Proud Member Of

PMRGQRCA  ESOMAR  PBIRG  HBA

WHERE WE SHINE.

PLAIN & SIMPLE: QUESTIONS & ANSWERS.

We learned early on that the most important part of being a successful market research team is listening.
Listening to our clients. Listening to our trainers. Listening to our respondents. Listening to each other.

By truly hearing not just what, but how a question is asked or answered, we gather far more than the content of a response; we earn insight into the speaker’s structure of thinking. It’s like using x-ray goggles when looking at a painting.

….What is real? What is hidden? What is practice? What is proof?…



What we do with those two questions is what sets us apart from other research firms…

 

HOW WE HAVE MOVED MINDS:

We’ve gotten pretty good at figuring out what to say and how to say it.

 

Although we are informed by our previous experiences, we never depend on them.
We take on each project with fresh eyes to understand the challenges of the future.

Every project is unique. Every client is unique.

LET'S START A CONVERSATION.


Home base

408 Executive Drive

Langhorne, PA 19047

(215) 860 – 8152



Let’s talk.