We learned early on that the most important part of being a successful market research team is listening.
Listening to our clients. Listening to our trainers. Listening to our respondents. Listening to each other.
By truly hearing not just what, but how a question is asked or answered, we gather far more than the content of a response; we earn insight into the speaker’s structure of thinking. It’s like using x-ray goggles when looking at a painting.
….What is real? What is hidden? What is practice? What is proof?…